I have a dream...

What ‍‍‍we do

Primal Move is a multi-faceted business spreading the love of holistic health, wellness and fitness through its online program, foods, one-on-one coaching, seminars and brand.

We teach people how to eat, move and be healthy. We could write some dicky mission statement. The truth is we are here to change peoples lives!  If we get enough people healthy and happy imagine what the world would be like? 

We help you over come the struggles of life; being unhealthy, unhappy, unmotivated, or the inability to buy the healthy products you need to look after the most important person – YOU. Our approach is holistic and science-based. We teach a man to fish versus give a man a fish.

We offer one-one coaching that’s tailored to you. Ante Strika delves deep into your needs, wants and self sabotaging habits to help activate your potential. To be remarkable. We also offer online courses to help solve the general health-life problems many people face.

No matter where you are on your journey, we can show you what it takes to become healthy and happy. In doing so, together we can heal and solve the problems facing not only our own lives but our planet. One person at a time. 

Our foundations

I can still remember the image burnt into my memory; horrible posture, pizza face acne and low self esteem. I am looking at my reflection in a mirror. Hating life. That’s the moment I made a choice. 

I made a vow then and there...I would never feel like this again! That decision started me on what Joseph Campbell calls ‘The Hero’s Journey’. It lead to an exploration from health and fitness to mindfulness and happiness.

Wanting to personally discover the answers to my  struggles of feeling unhealthy, unhappy and having low self esteem, I began to learn from the best coaches in the world. This included Paul Chek, Tony Robbins and others. 

It started with training clients on a basketball court and evolved to studio, public speaking gigs and most recently online courses. Circa today, the philosophy and ethos Primal Move encapsulates is to teach the principles of health and empowering people to be remarkable. Welcome to our tribe. Welcome to our family.

Ante Strika.

My dream is to inspire people to be remarkable human beings.

 Primal Move is that dream. But how?

Let me explain the I – WE – ALL concept.

First I must look after me (I), my needs, then I can move up the ladder to caring about others (WE), and if we get enough people at the WE level, then people start to think at the ALL level. The ALL level is world issues such as the massive imbalance of money, sixth mass extinction or environmental destruction that are facing us right now!

When a person eats, moves, thinks and is healthy their needs are met and they start the evolution to being remarkable. Our world is in need of such remarkable people.

My dream is to educate people how to take care of their body, mind and life.

Six principles - Think, Breathe, Hydrate, Nourish, Move and Rest leads to healthy people. When you or I do this, we feel safe in who we are and start to care for others (WE level). Imagine if more and more people did this, we could heal our world (ALL level).

As Albert Einstein said ‘you can’t solve a problem with the same thinking that helped create it’. A new awareness is needed if we are going to change the world. It starts with YOU. One person can change the world. Change.... is......possible.

“Be the change you want to see in the world” – Ghandi.

If you are reading this, you’re a part of this change.

Welcome to the tribe.


I feel vulnerable writing this. It is said that ‘fortune favours the brave’ so here it goes.


That’s our world.

These stresses are the equivalent to back in the day a lion chasing you on the savanna, except it’s the lion of life nipping at your arse. Your body thinks that stressful situations at work or food that causes your reflux is the lion chasing you. Your survival mode is then activated, whether you’re aware of it or not.


But it's not all doom and gloom. 

Enter stage right Martin Luther King Jr “I have a dream”.

We’ve been taught to accept pain as normal and to numb it; numb the pain of a bad break up, numb the pain of foods I’m intolerant to, numb the pain of a planet being poisoned, numb the pain of a job I hate but stay in because of money. People are stressed and in pain, whether it be mental, emotional, physical or spiritual. They can’t possibly care about the big issues facing the world because they can’t even look after themselves. Think about the last time you were in pain.

Did you care about anyone bar yourself? I know I don’t.


After a trip to find myself and to escape the pain of a job I hated, I quit the comfort of my ‘safe’ job,  or as I like to call it, the ‘soul killer’, moved overseas to train a professional athlete, and upon my return founded Primal Move.

© 2017 Primal Move  ·   Canberra, Australia  ·   Website by Primal Move

I have a dream...

I have a dream...

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